It’s not if a crisis will happen, it’s when. Is your digital reputation ready to stand up to it? Crisis preparedness is about building efficiency. Process and practice are critical components.
When the battle for your organization’s reputation is on the line, there is no time to waste. Keeping pace with an issue is critical. Social media as a separate tool is a relic of the past. Knowing how to respond across different channels will help keep you #onestepahead. Respond quickly in the same channel the crisis started.
Be timely. Be direct. Be accurate. Always be authentic, but not defensive.
– Greg Wilson, Senior Vice President, Curley Company