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In a world where capturing the national spotlight can catapult an association to new heights, understanding the ingredients for success is paramount. O&U’s new tip sheet distills this process into an actionable strategy.
Starting with a pinch of newsworthiness, this guide emphasizes the blend of creativity, social media savvy and persistence required to make headlines. Through compelling storytelling and expert positioning, associations can elevate their influence, attract new members and affirm their status as industry leaders.
This tip sheet isn’t just advice – it’s a roadmap to achieving the kind of media presence that drives substantial long-term benefits for your association.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd