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The Association 100 is a bi-monthly newsletter that provides association professionals with everything they need to know to be successful in their roles. It will focus on best practices, top trends, helpful ideas and smart strategies and tactics that work. Having spent most of their professional careers in the association world, The Association 100 team knows just what makes associations tick. Our goal is to provide you with brief and meaningful articles and videos as well as a podcast that takes deeper dives into trending topics, offering insights and strategies to inform and inspire.

Join us in building the association community 100 words at a time.

We hope you enjoy!

About OnWrd & UpWrd Marketing & Communications

OnWrd & UpWrd is a women-owned full-service integrated marketing and communications firm that will help you break through the clutter to tell your story, engage your audience and elevate your brand. We will help you move onward and upward. We are thoughtful, agile, strategic, socially conscious, highly skilled and data-driven. We care. We listen. We plan. We strategize. We create. We execute.

We Do the Work.

O&U Founders Colleen Gallagher and Meghan Henning have worked together for 15+ years and have a combined four-plus decades of experience in public relations, internal and corporate communications, and public policy. Most of that time has been spent working in associations. They pride themselves on not being your average PR firm—but will function as an extension of your team. Their work has earned recognition from PR Daily and Association Trends, among others.

OnWrd & UpWrd publishes The Association 100 – a bi-monthly publication for association professionals focused on the latest trends, challenges and opportunities facing today’s associations.

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The Association 100