Dive into the dynamic world of Out of Home (OOH) advertising with Song Heo of EMC Outdoor on the latest episode of The A100 podcast. Discover how associations can unlock new revenue streams and enhance attendee engagement through innovative OOH strategies.
From impactful billboards to experiential activations, learn how targeted advertising in the physical world can significantly benefit your association and exhibitors alike.
Heo shares invaluable insights, success stories and the untapped potential of OOH advertising to elevate your association’s presence and profitability. Tune in for a deep dive into transforming traditional advertising avenues into memorable experiences and lucrative opportunities.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd