Home Advocacy Unlocking growth and advocacy success

Unlocking growth and advocacy success

by The 100 Companies

In our latest A100 video, Leigh O’Donnell, executive director of the Handcrafted Soap and Cosmetics Guild, joins us to discuss the remarkable growth of the handcrafted soap industry, even during challenging times like the pandemic.

O’Donnell shares insights into how the organization supports its members on pressing issues and also provides certification programs that encourage industry professionals to give back through research.

“When I first started with advocacy, I really felt like a fish out of the water,” O’Donnell shared before explaining how she learned the ropes and led a long-fought major advocacy win for the industry earlier this year.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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