Digital

In the world of association marketing and communications, ChatGPT has become quite the hot topic of discussion.

Are you still using your title as the headline in your LinkedIn profile? Do you think that LinkedIn is only used for looking for jobs? Well, LinkedIn is not just a platform for jobseekers; it is also a powerful tool for thought leadership and personal branding.

Here are four tips to help you build a more effective website that will drive new consumers to your business.

Sometimes, putting together a quarterly report – whether it is for clients or for internal business purposes – can be overwhelming.

In honor of World Social Media Day, it is important to explore what associations can be doing to break through digital clutter and maximize outreach: • Social media is more than a trend – it’s a form of communication, and should be treated as such.

How can an unfiltered look at social media help associations understand how causes they care about are perceived? Impact Social, a social media monitoring and analysis company, uses a combination of algorithms and human reading to track online sentiment.

James Ashurst, EVP of the Recreational Vehicle Industry Association, discusses capitalizing on trends with the boom in RV demand post-covid.

How is the National Marine Manufacturers Association (NMMA) embracing a new generation of boaters while also applying their learnings from the past year? NMMA’s Chief Brand Officer, Ellen Bradley, spoke with The Association 100 about the different digital tactics NMMA experimented with and how their events and brand will change in 2021 and beyond.

In our May edition, LinkedIn’s Erica Pyatt shares insights from LinkedIn Marketing: Action Plan for Associations, featuring new research and best practices for associations.

Most associations know exactly who needs to hear their message — policymakers, journalists, current association members and future ones.