When member engagement is key, how do you ensure every communication effort from your association ties back to your overarching business goals, especially regarding member recruitment and retention?
We’ve developed a framework designed to give your communications strategy a business goal-oriented lens. It prompts critical reflections on your association’s unique experiences, member needs and challenges, providing a structured approach to align your communications with business objectives effectively.
By focusing on what truly resonates with your members and understanding the impact of your efforts, this framework empowers your association to make more strategic decisions that drive member value and organizational growth.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd