We have so many different tools in our communications toolbox. Have you ever found yourself wondering if your association should still have a blog? I’m a believer that blogs are still a valuable tool for association communications efforts.
While social media platforms offer quick and easily digestible content, blogs provide a more in-depth and authoritative platform for sharing industry-specific knowledge, updates and insights.
Here are a just few reasons why trade associations should consider maintaining a blog:
1. Thought leadership and expertise
2. Educational content
3. Search engine optimization (SEO)
4. Member engagement and retention
5. Content distribution
6. Longevity and evergreen content