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Should we still have a blog?

by The 100 Companies

We have so many different tools in our communications toolbox. Have you ever found yourself wondering if your association should still have a blog? I’m a believer that blogs are still a valuable tool for association communications efforts.

While social media platforms offer quick and easily digestible content, blogs provide a more in-depth and authoritative platform for sharing industry-specific knowledge, updates and insights.

Here are a just few reasons why trade associations should consider maintaining a blog:

1. Thought leadership and expertise

2. Educational content

3. Search engine optimization (SEO)

4. Member engagement and retention

5. Content distribution

6. Longevity and evergreen content

Watch for more.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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