In the world of association marketing and communications, ChatGPT has become quite the hot topic of discussion. In my latest Association Insights, I talk about the exciting possibilities for associations to use AI as a time-saving tool.
I also acknowledge the potential concerns, such as privacy and security, accuracy and tone and the importance of maintaining human interaction. Still, if used correctly, I think associations can benefit from ChatGPT’s ability to provide personalized communication, improved customer service and streamlined content creation.
Over here at the A100, we’re eager to see if and how associations incorporate this tool into their efforts.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd