In honor of World Social Media Day, it is important to explore what associations can be doing to break through digital clutter and maximize outreach:
• Social media is more than a trend – it’s a form of communication, and should be treated as such. Find ways to bridge the gap between your association and your followers by highlighting common values and engaging with members through polls/questions.
• Social media is in real time, so it’s a great way to efficiently share industry news and advocacy efforts.
• Social media is an extension of your brand, so it’s all about authentically telling your story.
– Keaveny Hewitt, OnWrd & UpWrd