How did CES, one of the world’s largest trade shows, go completely virtual in 2021? Jean Foster, SVP, Marketing and Communications, Consumer Technology Association, shares insights on CTA’s successful pivot to an online event and their intent to create a hybrid experience for next year.
Events & Meetings
Four years ago, GBTA (Global Business Travel Association) launched a “Broadcast Studio” at our annual convention. The goal was two-fold – create a unique member benefit and provide exclusive content to media. The studio is used to conduct interviews with industry executives and experts, which are livestreamed throughout the convention.