How do you produce one of the world’s top trade shows year after year? The goal seems simple: Keep things fresh and exciting.
Events & Meetings
Say goodbye to the days of passively sitting in an audience listening to an “expert.
Four years ago, GBTA (Global Business Travel Association) launched a “Broadcast Studio” at our annual convention. The goal was two-fold – create a unique member benefit and provide exclusive content to media. The studio is used to conduct interviews with industry executives and experts, which are livestreamed throughout the convention.