Curley Company identifies trends on membership and ROI to communication strategies and predict the impact these issues will have.

See examples of how associations found success by adapting to meet their members’ needs. Because in 2020, associations got it done.

The Association 100 took on what’s new, what’s next and what works in the world of associations during 2020.

Congress is heading back to the Hill. Here are tips to ramp up your association’s advocacy efforts.

Caitlin Donahue, SVP and Director of Digital at Curley Company, talks with Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association.

Building consensus can be challenging in associations where certain issues may affect members differently and finding a common denominator can be tricky.

Effective marketing and communication begin with clear goals. Determine what, specifically, your organization is trying to accomplish. Then, focus on the steps necessary to achieve those outcomes.

Preparing for a crisis starts by asking: “what would we do if ‘X’ happened?”

Press releases are an old standby, but they shouldn’t be your only approach to getting your message out. There are many alternatives.

Today, roughly a third of online activity is spent watching video. Internet traffic will account for more than 80 percent of all consumer traffic this year.

Caitlin Donahue, SVP and director of digital at Curley Company, talks with Rob Gifford, president of the National Restaurant Association Educational Foundation.

Particularly in a world with nonstop social media and ever-changing news stories, associations can benefit from having quarterly PR brainstorming sessions with their outside consultants or firms. We all know how unforeseen events can render a carefully designed communications plan largely ineffective within a few months of its implementation.