Today’s world looks very different than it did just a month ago.

“One of the biggest challenges facing associations in 2020 is how do we stay relevant and engage our members even more,” says Anita Brikman, SVP of Communications & Public Affairs at CHPA and Executive Director of CHPA’s Educational Foundation.

Employees and stakeholders increasingly turn to the digital world to collect and share information, so organizations have to respond with transparency.

Podcasting is a communications platform all organizations should consider.

Social media is a beehive of cultural consciousness.

Technological integration lets organizations be quick-to-market and proactive when opportunities and crises arise.

Crises hit quickly, so your organization should have some ground rules set.

Each year we strive to enhance our communication –  for our clients and our mission.

“Being able to provide a value proposition that resonates with your members is critical. One that ties to your public affairs positioning and crisis preparedness. More than anything, it’s about how you protect your ability as an industry to operate in state capitols and globally as well.”

In today’s digitized world, associations have access to one of the most valuable forms of currency: data. Members provide plentiful data, and it can provide the critical insight necessary to help identify and meet strategic goals. 

It’s no secret that video content is a must-have for organizations. The visual aspect of storytelling connects with audiences like no other medium can. It’s crucial to a narrative. 

Twitter is cracking down on political advertising, which can complicate communication for associations. But there are still ways to advocate for your organization’s priorities.