Your members and prospects expect you to be a leader in your space. By establishing your organization as the go-to expert on industry issues, you build a platform that grants infinite opportunities for growth.

Caitlin Donahue, SVP and director of digital at Curley Company, sits down with Sue Hensley, executive vice president of communications and public affairs at the American Trucking Association (ATA) to talk big picture trends in advocacy and communications.

Companies across the country are impacted by the ongoing U.S.-China trade war. Here are the building blocks for successfully navigating this business challenge:

We surveyed members of a Fortune 500 PAC to help shape their communications strategy. Here are the key findings.

Currently, data privacy is a key compliance issue that is receiving increasing attention from courts, legislatures and customers. Ask yourself:

The Footwear Distributors and Retailers of America hosts a weekly podcast called “Shoe-In” that covers all things related to the footwear business. Matt Priest, our president & CEO, and I interview industry leaders, unscripted. The result is authentic content our listeners cannot get elsewhere.

Did you know? Seventy percent of surveyed associations have already integrated video into their content strategy. When it comes to engaging members and prospects, video is king. But, don’t let expensive video equipment scare you. Videos can be shot on iPhones and edited into quick clips that engage, inspire and inform on a low budget.

LinkedIn is the go-to social platform for B2B communicators. With almost 600 million members, LinkedIn is constantly evolving their platform to better serve their users. Some recent updates allow associations to more effectively engage their audiences. Here’s how you can leverage the changes:

Four years ago, GBTA (Global Business Travel Association) launched a “Broadcast Studio” at our annual convention. The goal was two-fold – create a unique member benefit and provide exclusive content to media. The studio is used to conduct interviews with industry executives and experts, which are livestreamed throughout the convention.