The COVID-19 pandemic was devastating for the airline industry, as passenger levels plummeted 96% and business and international travel are still stalled.

“When you’re dealing with policymakers, make the easy things easy and the bad things hard — and digital can play a huge role in that,” shares Nat Wienecke, Senior Vice President at the American Property Casualty Insurance Association (APCIA).

After a difficult 16 months, this summer is set to be busy as Americans safely travel again.

In our May edition, LinkedIn’s Erica Pyatt shares insights from LinkedIn Marketing: Action Plan for Associations, featuring new research and best practices for associations.

“The combination of really good subject matter expertise and just being digitally smart in delivering content has really worked well for us,” shares J.

To help break down complex telecommunications issues with consumers, NCTA — The Internet & Television Association, developed Beyond, a platform featuring explainer content while also providing easy-to-use advocacy tools to reach policymakers.

CEO & President of the Corn Refiners Association (CRA) John Bode shared insight on demonstrating association member value through advocacy, coalition building and social responsibility campaigns involving diversity, equity and inclusion.

Curley Company Senior Vice President and Director of Crisis Greg Wilson discussed how trade associations can prepare for when a crisis hits — and how to best handle the moment in real time.

Most associations know exactly who needs to hear their message — policymakers, journalists, current association members and future ones.

Despite the challenges of the past year, the International Coaching Federation (ICF) experienced exponential growth.

The COVID-19 pandemic presented a unique challenge for PhRMA, the association representing the country’s biopharmaceutical research companies.

With over 330 million users and half a billion tweets per day, Twitter is a must-have for every association — but that level of engagement means breaking through the daily clutter is essential for organizations to get their message heard.