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In this Association Insights video, I break down how to effectively pitch your association’s story to national media. Success starts with understanding what national outlets want: stories with wide relevance or impact. Research journalists’ beats and personalize your pitch accordingly. Use a compelling subject line, a strong first sentence and clearly state why your story matters now. Include supporting details and resources to make it easy for reporters.
Precision, relevance and timing win. A well-timed pitch not only elevates your message but strengthens your credibility as a trusted source. And a thoughtful pitch opens doors to broader visibility and impact.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd