Melissa Hockstad, president and CEO of the American Cleaning Institute, discusses how associations can provide value for their members even as the evolving nature of the coronavirus crisis makes it hard to predict what’s ahead.
Membership
Membership
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The best way to develop and grow your member base is to be an active listener, an innovative problem solver and to evolve with your members’ changing needs.
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CSR programs offer more than just feel-good stories.
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There are many ways to communicate to your members. Finding the best way to do it is key.
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Membership numbers have always been a measuring stick for associations. As millennials and Generation Z begin to dominate the workforce, attracting new members is becoming increasingly difficult.
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Your members’ inboxes and social feeds are flooded with content; you need to find ways to cut through the noise. Here are three tips for a solid member engagement campaign.
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Last year, the Stuttering Foundation needed to increase mission awareness, broaden its donors and augment revenue. It had already enhanced its digital outreach with a user-friendly website and integrated videos and five social media channels, but was still using an outdated newsletter format as its primary means of communication.
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Data is key to developing winning strategies around engagement and retention. Before you launch into the development phase, I want you to look at these critical metrics: