Jill Cook and Eric Sparks of ASCA use traditional member engagement approaches including committees, focus groups and an annual event – but also keep their members engaged regularly with new tactics.
Membership
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COVID, while terrible, presented an opportunity for change, so it was disappointing to see many associations return to business as usual with engagement and learning experiences.
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As everyone was shifting to online formats, we went all-in by investing in and creating a virtual platform that enhanced the learning experience for our members.
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PayTech Women has stayed true to its mission to create a more vital and diverse payments and fintech industry by empowering and investing in women.
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Member engagement is at the heart of every association. Our engagement efforts focus on uncovering ways to make more meaningful connections.
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During the pandemic, we prioritized creating value for members. That switch, along with a renewed focus on connecting with members, resulted in more engagement than ever before.
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Alicia Aebersold, CCO of APA, joins The A100 to discuss member support through a global crisis.
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Associations communicate with members in many different ways including email, social channels, blogs, magazines, members-only networks, podcasts and the list goes on.
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Daphne Bryant, executive director at the American Council of Engineering Companies Research Institute, joins The Association 100 to discuss the tangible benefits of association research.
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The number of college graduates with accounting degrees and those getting CPA licenses is getting smaller.