Your members’ inboxes and social feeds are flooded with content; you need to find ways to cut through the noise. Here are three tips for a solid member engagement campaign.
Membership
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Last year, the Stuttering Foundation needed to increase mission awareness, broaden its donors and augment revenue. It had already enhanced its digital outreach with a user-friendly website and integrated videos and five social media channels, but was still using an outdated newsletter format as its primary means of communication.
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Data is key to developing winning strategies around engagement and retention. Before you launch into the development phase, I want you to look at these critical metrics: