Cracking the code: understanding and communicating your member value proposition

Often associations ask, “How can I better articulate our member value proposition?”

From recruitment to retention, your member value proposition is the ultimate driving force behind success and ROI (Return on Investment). So, how do you effectively communicate your value proposition?

First: Do you truly know what it is? Deeply understanding your members’ needs, aspirations and pain points is essential. How can you make their jobs better? How can you make the entire industry better?

From there, here are a few key steps to consider:

1. Know your audience

2. Identify your differentiators

3. Tell compelling stories

4. Use multiple channels

Watch for more.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd