In the latest episode of The A100 podcast, Gregg Lewis, chief communications officer at NRMCA, delves into the innovative world of concrete, highlighting pivotal initiatives like “Build with Strength” and “Pave Ahead.” Lewis discusses the importance of storytelling in promoting industry advancements and sustainability efforts, underscoring the importance of effectively communicating value and impact.
Discover how NRMCA fosters valuable partnerships and educates stakeholders about concrete’s role in sustainable development. This episode offers invaluable insights for association professionals on leveraging strategic initiatives to advance industry goals and engage members. Learn from NRMCA’s approach to shaping a more resilient and efficient future.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd