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Curley Company Senior Vice President and Director of Crisis, Greg Wilson, discussed how trade associations can prepare for when a crisis hits — and how to best handle the moment in real time.
“Create a crisis communications plan and use your peacetime really wisely,” Greg shares. Gather a crisis team and think through possible scenarios, identifying how your organization is best prepared to tackle each situation.
When a crisis does hit, communicate honestly, authentically and frequently. Stakeholders are looking to you to stay true to your brand values and to provide updates often.
Find more tips in Curley Company’s crisis ebook.
– KayAnn P. Schoeneman, Executive Vice President, Curley Company