In association communications, one question stands out: How can we impress our board with our media efforts? In our Association Insights video series, I dive into the art of making a mark with strategic media planning. By setting clear objectives, showcasing measurable outcomes and embracing innovative campaigns, we can demonstrate the profound impact of our efforts.
Moreover, mastering crisis management showcases our preparedness and ability to protect the association’s reputation under pressure. These strategies not only boost our media presence, but also solidify trust and confidence from our board in our capabilities. Ultimately, strategic media efforts will deliver tangible results.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd