Home Videos Earning board buy-in: Media efforts that make an impact

Earning board buy-in: Media efforts that make an impact

by The 100 Companies

In association communications, one question stands out: How can we impress our board with our media efforts? In our Association Insights video series, I dive into the art of making a mark with strategic media planning. By setting clear objectives, showcasing measurable outcomes and embracing innovative campaigns, we can demonstrate the profound impact of our efforts.

Moreover, mastering crisis management showcases our preparedness and ability to protect the association’s reputation under pressure. These strategies not only boost our media presence, but also solidify trust and confidence from our board in our capabilities. Ultimately, strategic media efforts will deliver tangible results.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Association 100