2020 was a year like no other. Curley Company President and CEO, Jennifer Curley, and Curley Executive Vice President, KayAnn Schoeneman, discuss how challenges that associations confronted in 2020 will remain relevant even into the new year. They identify trends on everything from membership and ROI to communication strategies and predict the impact these issues will have.
“The importance of the value proposition for trade associations to their members is more important than ever – in a different way, given everything that’s happened over the past year,” said KayAnn.
Jennifer and KayAnn share these insights and more in our look-ahead video.