Jim Ward, president of Truckload Carriers Association, joins the A100 to discuss creating member value, how TCA leverages awards programs to promote the industry and drive member engagement, and how to address the industry’s workforce challenges.
Every industry is facing workforce shortages, but TCA has a unique multifaceted approach to address these challenges – including driver recognition programs, certification programs for professional development and professional designation programs through the North American Transportation Management Institute – all designed to promote recruitment and retention within the industry.
Jim shares more about the transition from being a longtime member and officer to an association president.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd