Social media is a beehive of cultural consciousness.
Digital
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Technological integration lets organizations be quick-to-market and proactive when opportunities and crises arise.
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In today’s digitized world, associations have access to one of the most valuable forms of currency: data. Members provide plentiful …
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“Marketing intelligence” can be a daunting concept for associations, but it’s quite simple: it is about using insights from your …
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To meet the needs of its 100,000+ members, the National Business League (NBL) created a database of millions of certified minority-businesses …
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Press releases are an old standby, but they shouldn’t be your only approach to getting your message out. There are …
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It’s important to understand the difference between what “looks good” and what has real “impact.” Vanity metrics ostensibly show a …
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Currently, data privacy is a key compliance issue that is receiving increasing attention from courts, legislatures and customers. Ask yourself:
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The Footwear Distributors and Retailers of America hosts a weekly podcast called “Shoe-In” that covers all things related to the …
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Did you know? Seventy percent of surveyed associations have already integrated video into their content strategy. When it comes to …