In this video, I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively. With national outlets more difficult to earn placements in than ever, local media provides diverse content opportunities where your association’s news can shine.
Sharing local news coverage across your platforms broadens your impact. Additionally, building local media relationships can lead to a more reliable channel for future coverage.
Think local for significant impact! Engaging with community media is a strategic move towards broader visibility and engagement.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd