In our latest episode of The A100 podcast, Ben H. Rome of the American Bus Association discusses how storytelling has evolved in the association world, emphasizing the importance of authenticity and resonance.
He explores ABA’s eco-friendly initiatives and advocacy efforts for electric vehicles, providing actionable tips for effective communication and member engagement.
Learn how ABA used compelling infographics and social media to highlight its sustainability efforts on Earth Day, resulting in ongoing high engagement and positive media coverage. Rome highlights the importance of choosing the right communication channels for different audiences and leveraging research and data to support your message.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd