Home Thought Leadership Mastering media timing: strategic communications for associations

Mastering media timing: strategic communications for associations

by The 100 Companies

In this recent edition of Association Insights, I address a crucial aspect of PR for associations: the importance of timeliness in media pitching. It’s essential to align our communications with news cycles and industry events, leveraging these opportunities to enhance media engagement and impact.

I share strategies for educating stakeholders about using timely relevance, like connecting pitches with current trends and seasonal hooks to maximize media attention. This approach not only increases visibility but positions your association as a leader in strategic communications.

Effective timing in media outreach is fundamental – it’s about making your message resonate at the right moment.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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