In this video, I discuss how Letters to the Editor can boost your association’s public engagement and influence. LTEs are a powerful tool for driving dialogue, connecting your association’s mission to community concerns and influencing public opinion and policy decisions.
By addressing timely topics with expert insights, you position your association as a trusted voice in shaping policies. This credibility, enhanced through publication in respected outlets, solidifies your leadership as experts. Additionally, involving your members in advocacy through LTE contributions fosters greater engagement and amplifies your collective voice.
Watch now to harness this strategic asset and advance your association’s mission.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd