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Caitlin Donahue, SVP and director of digital at Curley Company, talks with Thomas Wojno, SVP of innovation and member advancement for the International Dairy Foods Association (IDFA), about looking beyond the traditional association advocacy model.
Wojno highlights ways to evolve how associations serve both members and industry. He suggests changing the paradigm between associations and members to play more of a consultant role, providing tools and resources for members, to help them solve their business challenges.
Hear his take on quantifying the impact of advocacy to showcase influence on the industry and improvement in the bottom line for members.
– Caitlin Donahue, Senior Vice President and Director of Digital, Curley Company