Today’s world looks very different than it did just a month ago. COVID-19, while unprecedented, is likely not the first crisis your association has faced. And it likely won’t be the last.
When a crisis hits, remember to control your narrative or someone else will. Consistency and brevity are key. Giving audiences too much information has just as negative an impact as too little. Address tough questions directly, discuss how you’re making it right, then move on. Rule of thumb? Honesty, transparency and reassurance are paramount.
Navigating a crisis is always hard, but remaining vigilant and authentic will mitigate risk.