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Getting Your Crisis Muscles in Shape

by The 100 Companies

Crisis preparedness is about building efficiency. Less time organizing means more time problem-solving. Building out a process and pressure-testing an approach are critical components – making tasks instinctive and reflexive, not slow and onerous.

Build a crisis team. Create a crisis checklist. Develop communications templates. Create succinct messaging. Build a crisis plan. Review it periodically with your member leadership to improve your processes. Test scenarios. Bring in an expert to offer critique. Practice and repeat.

What’s your plan in the event of a crisis? Will you get out ahead of it? In today’s world, it’s not if – it’s when. Be ready.

Greg Wilson, Senior Vice President, Curley Company

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