Crises hit quickly, so your organization should have some ground rules set. Here are best practices for preparedness:
1. Minimize chatter. Employees shouldn’t discuss (especially digitally) existing or potential crisis issues without a supervisor.
2. Avoid internet searches. Remind employees that queries leave digital trails that are discoverable in future legal inquiries.
3. Provide updates. The communications team should be the go-to source for employees who want to learn more.
4. Refer questions. Employees shouldn’t share information externally. All questions should be directed to the communications team.
5. Refer reporters. Employees may get questions from reporters. These should always be referred to the communications team.
– Greg Wilson, Senior Vice President, Curley Company