Don’t Listen to the Noise of ‘Junk Food Marketing’

Effective marketing and communication begin with clear goals. Determine what, specifically, your organization is trying to accomplish. Then, focus on the steps necessary to achieve those outcomes.

Don’t let the noise of daily busy work distract you from the longer-term goals and lead you to “junk food” solutions. Instead, develop short-term objectives with measurable benchmarks and revisit those objectives quarterly.

Focus your internal staffing resources on what your people do best and outsource the tasks for which they don’t have the capacity or interest. But stay engaged with your external consultants – the best results come from close collaborations.

– Ashtan Moore, Co-Founder and Partner & Janet Waring, Vice President, Model b