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“The combination of really good subject matter expertise and just being digitally smart in delivering content has really worked well for us,” shares J. Trevor Hughes, President and CEO of the International Association of Privacy Professionals (IAPP).
Tapping into their extensive bench of subject matter experts, the IAPP took advantage of LinkedIn Live to film and archive videos that members watched again and again. This sophisticated use of digital tools enabled the IAPP to share relevant information that highlights their role as a trusted source of information in the industry, allowing them to provide a long-lasting benefit to their members.
– Jennifer Curley, President and CEO, Curley Company