Content is everything for associations, but when it comes to creating content across various departments, it’s easy for cohesion and organization to get left behind. That’s exactly why our association created a Content Department.
We fill in content gaps, bring a strategic perspective to member engagement and act as the connective tissue that maximizes our departmental relationships. Our goal is to create a streamlined, centralized and collaborative process for producing engaging content for our members. This proactive approach to content creation has allowed us to refine the member experience, craft personalized messages and reach audiences with new forms of media.
– Toni Kervina, Director of Content, The American Society for Nondestructive Testing