To help break down complex telecommunications issues with consumers, NCTA — The Internet & Television Association, developed Beyond, a platform featuring explainer content while also providing easy-to-use advocacy tools to reach policymakers.
Jonathan Simons, NCTA Associate Vice President, Digital Advocacy shared how LinkedIn’s targeting capabilities helped the association mobilize more advocates than previously expected by allowing them to reach the right audience with their messages.
“Overall, LinkedIn’s been our go-to platform in terms of trying to find the right people,” he says.
Watch the full video to hear how NCTA used LinkedIn to exceed advocacy goals and provide value to members.
– KayAnn P. Schoeneman, Executive Vice President, Curley Company