In our May edition, LinkedIn’s Erica Pyatt shares insights from LinkedIn Marketing: Action Plan for Associations, featuring new research and best practices for associations.
LinkedIn’s research proves that users are hungry for knowledge from association leaders, driving high levels of engagement from industry experts.
Through advertising campaigns, associations can use LinkedIn’s data to reach people in specific workplaces. This pays off in the advocacy space, as research shows individuals who make and influence policies count LinkedIn as their #1 platform for work. By leveraging a combination of paid and organic content, associations can ensure they are reaching the right audiences.