NAFA Fleet Management Association received the Best Media Relations Campaign Award for its innovative and forward-thinking approach at its annual Institute & Expo. Its Media Day event, aimed at strengthening industry media relationships, showcased NAFA’s pivotal role in connecting fleet professionals with key trends and breaking news.
The campaign and I&E outreach efforts, highlighted by personalized outreach and strategic planning, resulted in over 100 pieces of coverage, an advertisement value of $2.28M and significant media presence. NAFA’s efforts not only enhanced its media exposure and fostered industry connections, but also solidified I&E as a central hub for fleet and mobility news.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd