The American Society for Nondestructive Testing received the Innovative Content Strategy Award. With the establishment of its Content Department in 2022, ASNT redefined its engagement, embracing diverse formats to connect with its audience. It created a unified content strategy transcending individual initiatives across all departments.
Its focus on underrepresented NDT Level II inspectors/technicians through tailored newsletters, outreach videos and unique events such as the Technician Open House exemplifies its innovative approach. ASNT’s commitment to exploring new content avenues, including a dynamic content hub on its revamped website, sets a new standard in the industry for creative and impactful content strategy.