Leveraging data to increase member engagement

In a world where we are surrounded by data, it’s important to think strategically about how these insights can serve a purpose for your organization.

Use data to define your least engaged members so you can be proactive and directly show them their membership value. Data helps ensure you’re delivering the right message to the right people, making your member engagement efforts more strategic and effective. You can also collect data through regular member satisfaction indexes. These surveys act like a thermometer, giving you a “temperature check” so you can get a better glimpse into your members’ feelings over time.

– Pietro Macchiarella, Data and Insights COE Director, Young Presidents’ Organization