From passion to action: how member involvement drives association growth

Forming a committed team of association members to act as ambassadors that lead outreach initiatives can significantly elevate associations and enhance members’ leadership skills. Ambassadors can do anything from media interviews to testifying before elected officials to writing a blog or adding “Ask me how to become an ambassador” to their email signature.

This program not only promotes your association, it elevates your members’ leadership skills and may help them advance in their careers. Your ambassador program also strengthens your organization, magnifying its broader impact and ultimately forging a seamless alliance between the organization’s mission and its dedicated member community.

– Sheri Singer, Owner, Singer Communications