The Sea Tow Foundation’s Gail Kulp joined The A100 podcast to share the secrets behind its successful Life Jacket Challenge campaign this summer. The boating safety organization used an interactive challenge to drive engagement and promote water safety, providing a memorable and impactful experience.
They relied on educating with urgent statistics from reputable sources, highlighting the U.S. Coast Guard stat that 85% of drowning victims were not wearing life jackets. Another powerful tactic they used: analogies relating to everyday life. Drawing parallels between attempting to fasten a seatbelt in a car accident proved effective.