Are press releases still worth your while?

The press release has long been a staple of the PR world, but with the rise of the Internet, owned content and social media, many wonder: Is the press release dead?

The debate surrounding the relevance of a press release comes down to the difficulty in today’s media world to stand out and get attention, thanks to over saturation in the news and general decline of trust in the media.

However, press releases are far from dead if you think about their purpose differently. Press releases can create permanent records, provide SEO benefits and influence news coverage. Watch for more.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd