Boost your association’s presence now by optimizing your LinkedIn company page

In this recent Association Insights video, I cover tips for optimizing your company page on LinkedIn to bolster your association’s presence.

Here are six strategies to pay attention to:

• Optimize your company page profile.

• Develop a content strategy.

• Define your target audience.

• Engage and interact – don’t let your channel be just a one-way tool.

• Check metrics to understand what content resonates.

• Turn your employees into advocates.

By paying attention to these areas and incorporating them into your association’s LinkedIn strategy, you can increase both your visibility and engagement among members and stakeholders while establishing your association as a thought leader.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd