How is the National Marine Manufacturers Association (NMMA) embracing a new generation of boaters while also applying their learnings from the past year?
NMMA’s Chief Brand Officer, Ellen Bradley, spoke with The Association 100 about the different digital tactics NMMA experimented, with and how their events and brand will change in 2021 and beyond. From keeping a digital networking platform as a component of their next in-person trade show to launching a new brand refresh in the coming months, NMMA is adapting to meet different member and consumer needs.
Ellen shares insights the association has learned in our newest interview.
– KayAnn P. Schoeneman, Executive Vice President, Curley Company