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Messaging Beyond the Press Release

by Jim Mosley
news

Press releases are an old standby, but they shouldn’t be your only approach to getting your message out. There are many alternatives.

Film: Video is king. To create engaging content, make your message clear and concise. Use graphics and captioning to finalize for a polished look.

Mail: If your member company has a cool product, snail mail it to a reporter. Show and tell still works.

Blog: This can be a fresh way to communicate — you don’t have to follow old school rules for releases. You can speak in the language of your audiences. Post it and they will come.

– Greg Wilson, Senior Vice President, Curley Company

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