Today, roughly a third of online activity is spent watching video. Internet traffic will account for more than 80 percent of all consumer traffic this year.
Given these trends, it is increasingly important for associations to incorporate a strong video strategy into their PR plans. Video can help associations achieve several objectives – including raising brand awareness, reaching new members, increasing member engagement and promoting thought leadership.
Technology has made it easier for communicators to disseminate their messages. There are video options for every budget, from livestreaming services allowing anyone to broadcast, to more traditional short-form and long-form presentations.
– Jennifer Curley, President and CEO of Curley Company