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Podcast: mastering tech partnerships

by The 100 Companies

On the A100 podcast, Sharon Pare of HighRoad Solutions delves into the dynamics of forging successful tech partnerships. With her extensive background in MarTech and strategic planning, Pare offers invaluable advice on creating synergistic relationships between associations and technology vendors. She highlights the importance of alignment, transparency and adding mutual value, ensuring both parties benefit significantly.

Pare provides practical strategies for navigating the complex landscape of tech partnerships, highlighting the roles of communication and shared goals in fostering successful collaborations. These approaches are crucial for any association looking to enhance its tech capabilities and broaden its impact through strategic collaborations.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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The Association 100