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The latest episode of The A100 features Jim Wacksman of Association Studios sharing tips and success stories for how associations can use video more effectively.
Video has long been a go-to for associations to promote events and drive advocacy efforts, but more associations are using short-form content outside of these typical use cases to better tell member stories, to onboard staff and more.
“Video truly is king. It’s multi-sensory, it’s very cost effective. It’s just important for any organization,” Wacksman shares.
Of course, the conversation also touches on integrating AI into your video process and what that means. Listen now.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd