Video has long been a go-to for associations to promote events and drive advocacy efforts, but more associations are using short-form content outside of these typical use cases to better tell member stories, to onboard staff and more.
“Video truly is king. It’s multi-sensory, it’s very cost effective. It’s just important for any organization,” Wacksman shares.
Of course, the conversation also touches on integrating AI into your video process and what that means. Listen now.