Inviting a member of the media to moderate a panel at your event has many benefits:
• It adds credibility, particularly if the journalist is an expert in the field and knowledgeable about the topic being discussed.
• Journalists provide objectivity to ask thought-provoking questions other moderators may not.
• Depending on the media outlet, it can also lead to media coverage.
The primary risk involved is losing full control over the panel. The decision to invite a member of the media to moderate should be carefully considered, but we think the pros outweigh the cons.