Why you should invite a reporter to moderate a panel at your next event

Inviting a member of the media to moderate a panel at your event has many benefits:

• It adds credibility, particularly if the journalist is an expert in the field and knowledgeable about the topic being discussed.

• Journalists provide objectivity to ask thought-provoking questions other moderators may not.

• Depending on the media outlet, it can also lead to media coverage.

The primary risk involved is losing full control over the panel. The decision to invite a member of the media to moderate should be carefully considered, but we think the pros outweigh the cons.

Watch the latest Association Insights for more.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd