Jill Cook and Eric Sparks of ASCA (American School Counselor Association) use traditional member engagement approaches including committees, focus groups and an annual event – but also keep their members engaged regularly with new tactics. They created affinity groups where members can come together on a particular topic and find resources, support and best practices.
They also provide more resources online and are repurposing content from conferences into webinars and other materials. They hold two large virtual events in addition to the annual conference, bringing more information to more members. Collectively these measures have really made a difference in terms of member engagement.