View from the Boardroom: Q&A with Anita Brikman of the Consumer Healthcare Products Association

“One of the biggest challenges facing associations in 2020 is how do we stay relevant and engage our members even more,” says Anita Brikman, SVP of Communications & Public Affairs at CHPA and Executive Director of CHPA’s Educational Foundation.

Brikman shares her thoughts on the importance of evolving to meet the changing needs of members as they function in rapidly evolving business climates and shifting cultural landscapes. She also highlights a value-add for members through a unique women’s leadership initiative CHPA brought to the industry.

Hear her insights and advice for associations in our latest View from the Boardroom segment.

– Jennifer Curley, President and CEO, Curley Company