In this Association Insights video, I share how associations can ensure PR strategies reflect the values of members.
Start by deeply understanding your members’ priorities through surveys, feedback sessions and conversations. Once you know what matters to them, craft messaging that highlights how your work supports their causes and goals – whether it’s advocacy, industry standards or social impact.
Transparency is key – s hare updates and outcomes to keep members informed and engaged. Finally, change happens quickly, so you must adapt to evolving member priorities by regularly checking in to maintain alignment. When PR aligns with member values, trust and loyalty grow.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd